Congratulations to Advisor Danielle Bina, Chapter President Taylor Thomson and all the members of UWGB’s Chapter of the Public Relations Student Society of America (PRSSA). The student organization was named Student Organization of the Year for the 2015-2016 academic year. This award recognizes one student organization that has contributed most substantially to campus life at UWGB and the community. The seven executive board members will receive the award at the University Leadership Award Ceremony at 6 p.m. Friday, May 13 in the University Theater on the UWGB campus. The group won the Star Chapter Award and hosted a regional conference.
The UWGB Public Relations Student Society of America (PRSSA) hosted 70-plus students from around the Midwest at the “PRactice: A Community ApPRroach to PR” regional conference recently. The event featured breakout sessions, a panel, and a case study competition that focused on the conference corporate sponsor, the Green
Bay Packers. Students from Indiana, Iowa, Minnesota, North Carolina, and other UW schools attended. The PRSSA won the bid from among dozens of chapters around the nation that bid to be the host site. UWGB student Taylor Marie Thomson, Conference Committee Chair and PRSSA Chapter President, led the six-month planning process and served as the national representative for UWGB in all conference matters. Read more and see the photo.
The UWGB Public Relations Student Society of America (PRSSA) hosted 70-plus students from around the Midwest at the “PRactice: A Community ApPRroach to PR” regional conference recently. The event featured breakout sessions, a panel, and a case study competition that focused on the conference corporate sponsor, the Green Bay Packers. Students from Indiana, Iowa, Minnesota, North Carolina, and other UW schools attended. The PRSSA won the bid from among dozens of chapters around the nation that bid to be the host site. UWGB student Taylor Marie Thomson, Conference Committee Chair and PRSSA Chapter President, led the six-month planning process and served as the national representative for UWGB in all conference matters. The committee included the following PRSSA Executive Board and Chapter members: Sarah Alexander, Sandra Graybill, Karli Peterson, Emily Schuh, and Katie Vlachina. The Communication faculty, particularly the PRSSA’s faculty advisor, Danielle Bina, was extremely supportive throughout the planning process and conference itself. The UWGB PRSSA was established in January 2014 and has about 30 members with a seven-member executive board. They were awarded the Star Chapter Award in October 2015. The Chapter is dedicated to enhancing students’ pre-professional careers by gaining experience in communication and public relations outside of the classroom through casework, discussion, and conferences.
In a few days communication student William Canzoneri will take his last class at UW-Green Bay and his transformation from undecided major to confident and experienced graduate will be complete. Watch out world.
His happy ending is not something Canzoneri would have pictured while in high school.
“I wasn’t the most diligent student in high school, despite making varsity on both football and wrestling. I think I finished somewhere under a 3.0.”
His college career began inauspiciously. He dropped out of technical college, re-enrolled and then prepared to transfer. Two factors influenced his transfer location: a $25 career assessment test and a visit to a friend at UW-Green Bay.
“The career assessment gave me three top choices: writer, public relations, and FBI agent,” he said, “Not wanting to be a starving artist despite how much I enjoyed writing, and the fact that being an FBI agent sounded intimidating, I chose public relations.”
As for what school to attend, the visit to a friend solidified Canzoneri’s decision to attend UW-Green Bay.
“I fell in love with it,” he said, “The beautiful trails, the nature, the openness. So different from the city.”
After transferring to UW-Green Bay, Canzoneri jumped at the chance to gain even more experience by joining the Public Relations Student Society of America (PRSSA). After serving on the fundraising committee, Canzoneri was elected as Treasurer of the organization for the 2014-2015 academic year.
“The PRSSA has allowed me the chance to work on real PR plans, network with incredible professionals and fellow students around the country, and make great friends.”
Among other opportunities, Canzoneri was invited to join Phi Kappa Phi, the nation’s oldest and most selective honor society for all academic disciplines; he completed an editorial assistant internship; and he and his UWGB classmates were part of the team that won the Edelman Case Study Competition in Chicago, in Spring 2015, competing against college teams from across the nation. Most recently, he was chosen as a finalist for “Talking the Talk,” a competition hosted by Time Warner Sports. See his audition here.
“All of these successes have both challenged me, matured me, and made me more confident,” he said.
When looking to the future, Canzoneri is focused on constant improvement.
“I always tell myself: You need to do better Bill,” he said, “That shapes my thought process. I want to do more, work harder, make better habits.”
This change, from struggling student to stand out success, is something that Canzoneri is thankful his UWGB education provided him.
“From sundown at Lambeau Cottage to getting happily lost somewhere in the Cofrin Arboretum, I salute you UW-Green Bay,” he said, “You’re outstanding, incredible, fantastic. Thanks for everything.”
Story by 2015 UWGB graduate Katelyn Staaben
The UW-Green Bay chapter of the Public Relations Student Society of America earned top prize in the Edelman Case Studies Competition in Chicago on March 20 and 21. The competition took place at the regional competition hosted by the student chapters of Loyola University and Columbia College, and brought together students from across the region to learn, discuss and compete. During the case study competition, students competed in teams to find the best solution for the proposed client. Teams then presented to a judging panel of executives from Edelman Public Relations. Communication major Taylor Thomson, president of the UW-Green Bay PRSSA chapter, headed a team that included executive board and chapter members William Canzoneri, Leah Christianson, Sally Henne, Michael Kinscher, Emily Schuh, Katelyn Staaben and Katie Vlachina. Read more.
UW-Green Bay has been granted a chapter of the Public Relations Student Society of America. Student Ashley Vickney is president of UW-Green Bay’s PRSSA chapter, which currently has about two dozen members. Faculty adviser Danielle Bina of Communication has overseen the transition of the chapter. Club members are working on an awareness campaign for a local nonprofit known as CHIP (Community Health Improvement Plan), a partnership among individuals, families and organizations dedicated to improving the health of the Brown County and De Pere communities.