Calling all business revolutionaries! UW-Green Bay’s new and innovative executive IMPACT MBA Program is seeking its first cohort of students

Applications now being accepted; prior business degree is not a prerequisite

Green Bay, WI—While the slogan “Don’t Fear the Revolution—Lead It!” might conjure up images of an army in the streets, fear not. In this case, the “revolution” is technological, and the “leaders” are local business leaders invested in ensuring that our region is not left behind.

It’s in the spirit of a business revolution that the University of Wisconsin-Green Bay’s executive IMPACT MBA Program was launched. And it’s now accepting applicants—including those who have demonstrated great professional success, but lack the formal undergraduate business degrees or coursework required for entry into most MBA programs.

“We’re looking for people with a visionary outlook,” says Mathew Dornbush, dean of UW-Green Bay’s Cofrin School of Business. “Business leaders who can see that the world is changing at a pace and in ways that make it difficult for many businesses to adapt. This program is looking for those leaders confident in their ability to be the agents of positive transformation for their organizations, and the Impact MBA is designed to prepare them for that role.”

That “change,” often referred to as The Fourth Industrial Revolution, describes the fusion of accelerating technology, disruptive business landscapes, and growing social and environmental opportunities that are impacting businesses at every level. The IMPACT MBA program prepares business leaders to think differently to keep pace with those emerging business challenges.

Why IMPACT? After completing the program, the biggest impact, says Dornbush, will be on those participants who see themselves as change-agents. “We focus on your personal leadership transformation and the impact you can make on your organization as it faces an exponentially changing business environment.”

While the content is revolutionary, the program itself is designed to accommodate busy people with lives to live. In less than two years, a cohort class of around 25 students will learn together through a hybrid curriculum in both face-to-face and online sessions. All material is presented by UW-Green Bay’s internationally recognized, award-winning faculty with an impressive history of success in academic and business environments. And as far as the cost impact, at $48,000, the IMPACT MBA offers the lowest cost in the region for a hybrid on-campus/online executive MBA.

True to UW-Green Bay’s community-centric identity, the IMPACT MBA is open to all educational backgrounds. An innovative “business bootcamp” will be available, if needed.

See the video from program leaders.

Is the IMPACT MBA right for you and your business? Don’t delay as space is limited for each cohort of students. Interested students can learn more and apply for admission to the program immediately.



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