Helping Northeast Wisconsin Tourism Bounce Back

UW-Green Bay, Department of Tourism to hold virtual Tourism Summit April 22

The summit will feature three workshop sessions with Travel Wisconsin Regional Specialists Andrew Nussbaum and David Spiegelberg, who will share important insights on how best to optimize tourism trends and opportunities.

“Because of COVID-19 many Americans cancelled travel plans in 2020, leaving days of paid vacation time on the table,” said regional tourism specialist Andrew Nussbaum. “They are now looking for responsible ways to travel. We want to help area businesses, attractions and destinations get ready for this opportunity.”

Each workshop session will run approximately 50 minutes with plenty of time allowed for Q&A. Topics include:

  • Travel Wisconsin 101: Ten Ways to Engage with Travel Wisconsin to Advance Your Tourism Business
  • Wisconsin Hospitality and the Importance of Customer Service
  • Wisconsin Tourism Partners: Best Strategies for a Successful 2021.

“No doubt,” said regional tourism specialist David Spiegelberg, “the pandemic has changed the way Americans think about travel and tourism. We want to ensure our local businesses can respond and welcome a greater emphasis on safety, family travel and quiet getaways—exactly what Wisconsin is about!”

The Tourism Summit is tailored for any business or frontline worker associated with tourism in Wisconsin, including restaurants, hotels, golf courses, other recreation and attractions, communities and more. The Tourism Summit is hosted by UW-Green Bay’s Division of Continuing Education and Community Engagement.

Learn more about the Tourism Summit by visiting or by contacting Melissa Betke, program specialist at and 920-663-7337.

About the University of Wisconsin-Green Bay
The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate, graduate and doctoral programs to more than 8,700 students with campus locations in Green Bay, Marinette, Manitowoc and Sheboygan. Established in 1965 on the border of Green Bay, the University and its campuses are centers of cultural enrichment, innovation and learning. The Green Bay campus is home to one of the Midwest’s most prolific performing arts centers, a nationally recognized 4,000-seat student recreation center, D-I athletics, an award-winning nine-hole golf course and a five-mile recreational trail and arboretum, which is free and open to the public. This four-campus University transforms lives and communities through student-focused teaching and research, innovative learning opportunities, powerful connections and a problem-solving approach to education. UW-Green Bay’s main campus is centrally located, close to both the Door County resort area and the dynamic economies of Northeast Wisconsin, the Fox Valley region and the I-43 corridor. UW-Green Bay offers in-demand programs in science, engineering and technology; business; health, education and social welfare; and arts, humanities and social sciences. For more information, visit

About UW-Green Bay’s Division of Continuing Education and Community Engagement
The Division of Continuing Education and Community Engagement focuses its mission on creating educational opportunity and access for all ages, encompassing K-12 student programs, personal and professional development and customized training to meet the needs of a progressive economy. The division develops, collaborates and executes responsive solutions for diverse communities statewide, all of which reflect a deep commitment to inclusion, social justice and civic responsibility


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