UW-Green Bay’s Cofrin School of Business introduces new Executive in Residence, Oliver Buechse

Green Bay, Wis.—The University of Wisconsin-Green Bay announced that Oliver Buechse has been named executive in residence for the Cofrin School of Business, beginning Feb. 1. Buechse will focus his work on digital transformation.

Oliver Buechse

Oliver Buechse

Buechse has evolved in recent years as a leading advocate for digital transformation in the State.  He is the CEO of Advancing Digital, continuing the journey that he began as co-founder and executive director of Advancing AI Wisconsin. He also initiated the Digital County movement in the State. Buechse further brings to UW-Green Bay a strong record of transformational leadership within the banking industry, including his role as chief strategy officer for Associated Bank from 2010-2015. Buechse holds a Ph.D. in Economic Psychology from Alpen Adria University, in Austria.

“One of the central focuses of the Cofrin School of Business and our forward-looking Executive Impact MBA, is to prepare the current Northeast Wisconsin workforce to thrive in the age of digital transformation and to be confident in engaging in this external and dynamic period of experimentation,” said Mathew Dornbush, dean of the Cofrin School of Business. “Growing our relationship with Titletown Tech, for instance, is clearly centered on this vision, and we believe that Oliver can help us focus our vision and create new, dynamic partnerships to further our goals as a college and a University.”

Preparing the workforce of tomorrow will require a new approach in development and delivery, Buechse says.

“The education sector is the key to ensuring economic prosperity in Northeast Wisconsin and the State overall as we head into an era of significant technological and economic transformation, Buechse says. “Preparing the workforce of tomorrow, retraining the workforce of today and creating a space where business leaders learn with each other and from each other, all require that we bring a deeper understanding of disruptive technologies and the resulting change dynamics to our faculty, students and regional stakeholders. It is truly exciting to work with the visionary leadership at the Cofrin School of Business on tackling these challenges.”

Dornbush says that Buechse has come to the Cofrin School of Business “at the ideal time, when many of these visions are converging into reality.” “Oliver will provide a critical resource to the faculty and staff within the School of Business to better integrate these changes into different courses, programs and student engagement activities, while helping connect the Cofrin School with the digital experimentation ongoing in the Northeast Wisconsin business ecosystem.”

Buechse follows the former and first-ever executive in residence, Tim Weyenberg, retired CEO of Foth Companies, who served in the role from 2014 through 2016.


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