Media Advisory: UW-Green Bay, UW System, Green Bay Packers and Microsoft Take Team Approach to TitletownTech


UW-Green Bay, UW System, Green Bay Packers and Microsoft Take Team Approach to TitletownTech
From: Sue Bodilly, Director of Media Relations, UW-Green Bay, 920-465-5502,

To: Members of the Media
Re: Announcement — TitletownTech Partnership
Date: Thursday, July 19, 2018 — 6 p.m. Ariens Hill, Titletown

The University of Wisconsin-Green Bay is hosting a news conference to announce details of a new TitletownTech partnership agreement between the University, the UW System, the Green Bay Packers and Microsoft. The agreement and the resources behind it will help launch companies in Wisconsin, while strengthening the state’s entrepreneurial ecosystem. It will also provide entrepreneurial talent to drive new technology business in the state.

Last October, Microsoft and the Green Bay Packers announced their partnership to create TitletownTech, an initiative that will bring world-class digital innovation and expertise to the region which will be headquartered in Titletown, the development west of Lambeau Field. This state-of-the-art building will feature the TitletownTech Venture Studio, TitletownTech Innovation Lab and the TitletownTech Fund.

Speaking at the event:
Aaron Popkey, Director of Public Affairs, Green Bay Packers

Lou LeCalsey, Chair, UW-Green Bay Council of Trustees
Ray Cross, President, UW System
Gary L. Miller, Chancellor, UW-Green Bay
Mike Egan, Director, Microsoft TechSpark
Mark Murphy, President and CEO, Green Bay Packers

About TitletownTech
The two-story, 46,000-square foot facility was announced in October 2017 as part of Titletown, the 45-acre mixed use development west of Lambeau Field. It will house:

  • TitletownTech Venture Studio will work with early-stage companies to help create new digial products and services.
  • TitletownTech Innovation Lab will work with established businesses to co-locate teams at TitletownTech to develop new digital technology products and services.
  • TiteltownTech Fund will underwrite operation of the Studio and Lab, and invest in companies that participate in the programs, as well as potentially other regional startups.

About the UW System
The University of Wisconsin System is one of the largest systems of public higher education in the country, serving more than 170,000 students each year and employing approximately 39,000 faculty and staff statewide. The UW System includes 13 four-year universities and 13 two-year branch campuses affiliated with seven of the four-year institutions. On July 1, 2018, the former UW-Extension joined with UW-Madison and UW System Administration. Together, these institutions are a tremendous academic, cultural, and economic resource for Wisconsin, the nation, and the world.

About the University of Wisconsin-Green Bay
The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate and graduate programs to 7,158 students. The University transforms lives and communities through exceptional and award-winning teaching and research, innovative learning opportunities, and a problem-solving approach to education. For more information, visit


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