Ad analysis: Local 5 airs part two of series featuring Clampitt, Kraft
Part two of a Local 5 News story featuring two UW-Green Bay faculty members aired Tuesday (Oct. 28) evening, with Prof. Phil Clampitt and Prof. Emeritus Mike Kraft continuing their analysis of television advertising in the hotly contested gubernatorial election. The story from reporter Jenn Sullivan focused largely on the visual images chosen for TV ads, as well as the use of various news clips that help each candidate make his or her point. The manipulation of images can be a powerful tool, the story says. “The challenge I think we have as viewers is, unless we’re aware these techniques are going on… then we tend to form these impressions,” Clampitt said. Added Kraft, speaking about the use of news clips and incumbent Gov. Scott Walker’s jobs promise: “It’s a weak point for the governor, because he made a very explicit promise that he would create 250,000 jobs in his first four years.” You can watch both segments of the report (the most recent appearing first).