One of Brighid Riordan’s childhood memories is the Sunday the phones went out in Pulaski. During a bridge construction project, crews accidentally severed a massive piece of fiber running under a nearby creek. The crew of the local telephone company, which was owned by her family, assembled for what Riordan remembers as something of a “re-splicing party” — a spirited team effort made even more festive by laughter and her mother’s home cooking.Today, Riordan’s family still owns the local phone company. The services it offers today are different, but little else has changed.“I know we’re special,” says Riordan, who recently became the company’s fifth CEO. “There are very few companies like us. Period.”
While Riordan has just learned to embrace pink, green is a color that’s been part of her identity much longer.
An outdoors enthusiast who loves hiking and describes herself as constantly “in awe of the Great Lakes,” Riordan says clean air and water are critical to maintaining the value of our region — and Nsight’s business practices reflect that. Cellcom was one of the first companies to promote cellphone recycling, and the proceeds from the collection are donated to local environmental causes.