“In my experience in doing work like this all across the country, once the creatives start to find one another and the visibility of those events gets raised up and there’s a brighter light on it, the activity starts to snowball,” explained Sticklang. “You see more and more, and then the younger generation, who aspire to such creativity, are more likely to remain in the community.”

Lead producer and co-founder of Live X says the goal is to strengthen the community by celebrating talent, creating connections, and cultivating a supportive environment.

The initial studies were conducted by American for the Arts, an arts and culture nonprofit.

To learn more about the new initiative, the strategic assessment, and the findings from the conducted research, you can visit the official American for the Arts website or contact the Bay Area Arts and Culture Alliance.