UW-Green Bay’s Vallari Chandna receives A-level publication

UW-Green Bay professor, Vallari Chandna, recently published an article in an A-level journal, Electronic Commerce Research.

The article, titled “Co-creation of value in Platform-Dependent Entrepreneurial Ventures” examines the direct impact of multiple dimensions of co-creation (i.e., dialog, access, risk analysis and transparency) on strategic outcomes as well as looks at its indirect effects within a dynamic environment alongside firm ambidexterity.

To read the article, click here.

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