Faculty note: Sampath Ranganathan
In November, Sampath Ranganathan, an assistant professor of marketing with the Austin E. Cofrin School of Business, will present three papers at the Society of Marketing Advances conference in Atlanta. The conference theme is Going Green: Best Marketing Practices for a Global World. One paper is a research study that examined supply chain practices in small-scale enterprises of developing economies. Another paper is a research study that examined customer preferences towards Ryakons, the traditional Japanese hotels. The third paper examined factors that determine e-loyalty towards email service providers. These research projects were conducted across three different countries –India, Japan and the United States. Along with presenting the papers, Ranganathan will also participate in a case study workshop at the SMA conference.