When holistic wellness coach and personal trainer Sergio Rojas saw his contract with a trucking company terminated by the pandemic, he and his wife Krista turned it into an opportunity to step away from a life of too much stuff and over-scheduled activities. “When life gets too complicated and there’s too much going on, you get stressed and irritated easier,” he says. “You don’t feel connected to yourself.” The couple sold their 4,200-square-foot house in Dubuque, Iowa, along with 85 percent of their belongings and spent eight months living out of suitcases exploring the southeastern United States and Latin America with their 14-year-old daughter and 12-year-old son. “We wanted our kids to see what it’s like to downsize, to live with less,” says Rojas.
Minimalism involves “owning less, practicing sufficiency and improving the quality of life by not indulging in consumerism,” says Aniruddha Pangarkar, assistant professor of marketing at the University of Wisconsin-Green Bay, whose study on the topic appeared in the Journal of Business Research. “By practicing minimalism, consumers can achieve life-goals through experiencing well-being, satisfaction, happiness and peace.”