UW-Green Bay Associate Prof. Vallari Chandna (Marketing and Management) has an article in-press at a top management journal, Business Horizons, titled “Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era” (publisher: Elsevier.) In this article a multidisciplinary view is adopted to explore how crowdfunding can be coupled with the remobilization of idling resources using digital platforms to support social-entrepreneurial ventures in a myriad of ways. By combining existing research on social entrepreneurship, value cocreation, the sharing economy, and digital platforms, this work offers practical insights into how existing platforms can be used for crowdfunding financial resources, sourcing creative ideas, collaborating, and gathering an array of nonfinancial resources. See the article.
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9 Jan, 2020