UW-Green Bay Associate Prof. Aaron Weinschenk’s (Public Administration) study in the Journal of Political Marketing concludes that former presidential candidate Hilary Clinton was less successful in gaining the interest of demographic groups in the 2016 election than Barack Obama in 2012. Weinschenk said that by using state-level data, he found out that Clinton underperformed Obama in 83% of the demographics he studied. Read the full story on LongRoom News.
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9 Jan, 2020