Prof. Regan A. R. Gurung (Psychology, Human Development) published a paper in the Journal of Social Psychology with current student researcher Rosalyn Stoa (Psychology, Business), and two UW-Green Bay alumni: Allee Nelson, in a graduate program at UW-Milwaukee, and Devan Schultz, in a graduate program at the University of Denver in Colorado. The paper is titled, “The influence of T-shirt graphics on perceptions and behavioral intentions,” and examines how graphics on clothing drive perceptions. Two experiments were conducted to test if athletic, academic or suggestive graphics on clothing differentially influence perceptions and behavioral intentions.
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9 Jan, 2020