Alumnus named vice president of finance for Standard Process, a whole food-based supplement company

Standard Process announced the addition of UW-Green Bay alumnus Tim Goeben to its senior executive team as its new vice president of Finance. He brings more than 25 years of progressive business finance and executive leadership experience to the company. In this position, Goeben is responsible for the company’s financial operations and will position Standard Process for continued profitable growth.

Prior to this role, Goeben provided CFO consulting services in the Milwaukee, Waukesha and Janesville areas through his company, Avanado Financial Consulting Services, and has held financial leadership positions with HOPPE North America, Inc., Johnson Controls, SPX Corporation, and Brunswick Corporation. He earned his bachelor’s degree in accounting from UW-Green Bay and is a Certified Management Accountant (CMA) and Certified Public Accountant (CPA). Goeben resides in Eagle, Wisconsin. He is a Veteran of the United States Air Force.

For more information about Standard Process and to find a health care professional who sells Standard Process products, visit

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