Alumnus and tea expert Nowicki is planning expansion

Entrepreneur Jennifer Nowicki ’19 (Business Administration) has rarely-found expertise in tea, being Wisconsin’s only certified tea specialist and being one of eight U. S. representatives invited by the Chinese government to two world tea conferences in China. She also has earned rarely-found accolades for her tea business, Cultivate Taste: two pop-up shop contest awards and the only Wisconsin representative invited to the prestigious 2019 Draper Competition for Collegiate Women Entrepreneurs. Nowicki is working to expand by crowdfunding for her expansion, increase inventory, upgrade equipment, and help with marketing. Kiva is the platform being used for this effort, and funds will be matched 2x by the Wisconsin Economic Development Corporation Main Street program. Stop in to Nowicki’s shop at 510 S. 8th Street in Sheboygan or learn more, here. UW-Green Bay posted a feature on her business in 2019.