Aaron Kennedy is known nationwide for being the founder and CEO of Noodles & Company, and successfully leading Colorado with branding and marketing campaigns. Now the UW-Madison graduate is the Entrepreneur-in-Residence at UW-Green Bay. Kennedy’s enter the effort to help Green Bay attract more startups and scale-ups was announced late April. With an alliance including Microsoft, UW-Green Bay, and the Green Bay Packers, Green Bay will earn its spot on what Kennedy calls the “I-Q Corridor.” The “I” refers to the interstate highways that bind Chicago, Milwaukee, and Madison, but to Kennedy it also means innovation, intellectual property and investment. The “Q” implies quality of workforce, research, education and life in general. See more.