University of Wisconsin-Green Bay Associate Prof. Amulya Gurtu (Chair, Business Administration, and Associate Professor of Supply Chain Management) and the Director of the Environmental Management and Business Institute, John Arendt, co-authored a paper, “Packaging, business, and society.” This has been published in the International Journal of Nonprofit and Voluntary Sector Marketing.
The objective of this paper is to present the impact of packaging material on sustainability. The article analyzes the size of the problem that arises from the use of packaging and the effect of various types of packaging material on waste management. The data on solid waste from the United States and the European Union reinforces that the problem is not only huge, but also requires immediate attention. The research found that paying attention to packaging has the potential to improve economic, environmental and social sustainability.