Assistant Professor Aniruddha Pangarkar (Marketing) has been invited to be a Guest Editor for a special issue on luxury and advertising in the International Journal of Advertising (top-ranked A level journal, as per ABDC rankings). In fact, he will be the lead Guest Editor. The special issue is part of the GFMC conference that is held each year and is attended by some of the most famous and prominent scholars in Marketing. Many other A level publications are part of this conference, too. “This is a very special and rare achievement for someone like me, who is just in his first 6 months as a tenure-track faculty. It is a big honor for me and UWGB. What makes it even more special is that the International Journal of Advertising Editor, Dr. Charles Taylor, personally called me and invited me to serve as the Guest Editor” said Prof. Pangarkar, who also served on the Editorial Review Board (ERB) of the same journal.