And every Friday is Phoenix Friday. Celebrate the new semester with Phoenix Friday deep discounts at The Phoenix Bookstore. Stay warm the remaining part of winter with 20 percent off all winter hats, scarves, mittens and gloves all day Friday, Jan. 30. A’viands continues to offer a 10 percent discount on Fridays to anyone wearing Phoenix gear, so put on your new UWGB scarf or hat and take advantage! Keep up the Phoenix pride by cheering on the Green Bay Swimming and Diving team against UW-Milwaukee at the Kress Events Center at 1 p.m. Saturday (Jan. 31). Cheap Seats will also kick off for the semester this weekend, playing “The Best of Me” at 6:30 p.m. and 9:05 p.m. Friday, and throughout the weekend at the Christie Theatre. Go Phoenix.