Video: Cofrin School of Business high-impact experiences

The Cofrin School of Business provides high-impact experiences and opportunities to students that the marketplace and the workplace demands… Check out this highlight video!

Hello, and welcome to UW-Green Bay. My name is Matt Dornbush, Dean of the Cofrin School of Business.

First, I want to thank you for choosing UW-Green Bay as your home for your higher education journey. Carrying the namesake of Wisconsin’s most recognizable and internationally branded city, and home to the state’s third largest economy.

With additional locations in the lakeside communities of Marinette, Manitowoc and Sheboygan, few universities can compete with the rich opportunities for merging education and applied experiences available to our business students.

The Cofrin School of Business is committed to providing a transformative business education through the use of high impact practices to prepare learners to ethically and critically address the complex issues facing the world today.

Our instructors and staff are dedicated and eager to support, guide and challenge you during your time here at the University.

Whether you engage in a rewarding internship experience, solve a complex problem facing a local business, pitch your own innovative product idea or lead a student organization, the Cofrin School of Business has an opportunity for you. Please be sure to engage with us and let us help you get started on your journey towards both your degree and the career you’re dreaming of.

Thanks again for choosing UW-Green Bay, and I look forward to meeting you in the halls.



In honor of Cybersecurity Month (October); UW-Green Bay creates lunch-n-learn sessions

In recognition of Cybersecurity Month (October), UW-Green Bay’s Division of Continuing Education and Community Engagement has created a program of four lunch-and-learn sessions, covering current risks and threats to network and personal email, online and social media accounts. Each week will address a new risk, threat or scam. Drop in for one or register for all four. Taught by security experts in business and education. Learn how to protect your data!

October 7:  Jeff Lemmermann — Ransomware and Other Threats to the Network
October 14: Ed Jalinske — Social Media, Phishing, Vishing, Smishing, Shoulder Surfing
October 21: Jeff Lemmermann — Business Email Compromise (BEC) and Spoofing Scams
October 28: Bob Turner — Threats for Telecommuters (Telecommuting Technology Troubles)

1st sports psychology class social distancing outside

Welcome Sport, Exercise and Performance Psychology students!

UW-Green Bay welcomed 17 graduate students to the new Sport, Exercise and Performance Psychology program last week. Seven attended UW-Green Bay as undergrads. These students will learn about professional ethics, sports science, psychopathology, and more! Welcome grad students and learn more about the program.

Graphic showing the UW-Green Bay phoenix and the words, "Commencement Aug 22, 2020."

Video: Sights and sounds of Drive-Thru Commencement 2020

UW-Green Bay’s unique Drive-Thru Commencement Experience was Saturday, August 22, 2020. About 200 seniors and hundreds of family members participated in the vehicle parade, where each new graduate received a gift, their diploma cover, had an opportunity for a photo with Chancellor Michael Alexander, and took advantage of professional photo opportunities with family and friends in front of the Phoenix Rising statue. Most said they were grateful for a chance to celebrate this major milestone.

Video by Sue Pischke, University Marketing & Communication

Video: Provost Burns describes lab classes for the fall

I’m Kate Burns, the interim provost and vice chancellor of Academic Affairs here at UW-Green Bay, and we are thinking about fall safety today.

In thinking about this, and how labs are going to work this fall, we are including a lot of safety measures. First everyone’s going to be wearing a mask. We are going to be using six-foot social distancing, so we have revised all of the capacities for our classroom and for our lab spaces to be able to account for that social distancing.

We are also including extra precautions in terms of the cleaning procedures. For a lab specifically there’s lots of specialized equipment, so both instructors and students will have the cleaning materials that they need to be able to clean those materials throughout the lab period so that they’ll be able to make sure that multiple people will be able to use those.

We’re also doing things a little bit more creatively, so for some things like microscopes we will be able to use videos of what is on the screen for that microscope, so that way we can ensure safety.

Some of the labs have to become hybrid so that they are in having some students in the lab on some days and then online, and then switching that out throughout the semester so that we can better account for that spacing within the lab environment.

Some labs are going to be asynchronous online, while some of them are going to be synchronous online. For synchronous courses, you would meet at the same time, but online with the instructor, so you’re having that lab from a distance. For asynchronous labs, you will just view at whatever time works best for your schedule for that online experience.

In both the sciences and the arts all the instructors are really looking at what are those cleaning protocols needed to be able to make sure that everyone can stay safe.

Photo of a stack of hundred dollar bills and a black graduation cap.

Video: Financial Aid and Emergency Grant information

Attention UW-Green Bay students. Talking about finances is difficult! GBOSS is here to help! GBOSS or the “Green Bay One Stop Shop” specializes in helping students with Financial Aid and Emergency Grant information. The office is open remotely 7:45 a.m. to 4:30 p.m. by phone, 920-465-2111, email,, or virtual appointment. Find more at

Video Transcript: Hi, I’m Jennifer Jones, your Assistant Vice Chancellor for Enrollment Services at UW-Green Bay. Today I’d like to talk to you about something many people find uncomfortable to talk about and that is money. Many of us are nervous about how we’re going to afford college this fall, how we’re going to pay for our classes. If you’re one of those people and you’re unsure or your family situation your income has changed this year, please reach out to Financial Aid. You can do this by contacting GBOSS. GBOSS is the best place to start. GBOSS has connections to all the resources both financial aid emergency grants and anything else that you need to be successful in your career at UW-Green Bay. Please don’t hesitate to reach out and have that conversation. You can schedule an appointment, you can email, you can call. You can have a video chat with a financial aid advisor to talk about your specific situation. Please reach out. GBOSS is easy to connect with 920-465-2111 or GBOSS I hope to hear from you soon. We are all in this together and we can’t wait to support you to see your success at UW-Green Bay.

Photo depicting a close up of the coronavirus that is round in shape with spikes coming out of it.

Videos: COVID-19 Why it Matters Series, Part 1 & 2

This video series features UW-Green Bay’s Immunologist Brian Merkel on COVID-19 and Why it Matters. This series empowers viewers with knowledge to help them navigate through the pandemic. Merkel has a Ph.D. in Microbiology & Immunology from the Medical College of Virginia. He is an associate professor in UW-Green Bay’s Human Biology & Biology programs and has an appointment at the Medical College of Wisconsin Department of Microbiology and Immunology. He will be responding to a number of questions related to COVID19, and try to get behind the “why” it’s important to be educated in your decision-making as we navigate the pandemic together.

Photo of UW-Green Bay Assistant Professor Brian Merkel.
UW-Green Bay Assistant Professor Brian Merkel.

COVID-19 Why it Matters Series, Part 1: What are viruses and where did this one come from?

Video Transcript – What are viruses and where did this one come from:

Hi Brian Merkel, Immunologist at UW-Green Bay and Why does COVID-19: Why it Matters. Why this is important and ultimately what you can do about it. Right we want to empower you and the only way that we can empower you is to help you understand why this matters behind all of this. So, the first thing that I think we should talk about is what viruses are. Viruses are infectious agents and they are atypical in the sense that they are what we call incomplete life forms. And the reason why that’s significant is that when you get exposed to them in order for them to replicate, they actually have to once they get inside your body infect cells because cells have machinery that viruses lack and that plays a role in terms of what kind of disease and disease picture along with how our immune systems respond to that infection. And it is because of that dynamic that you get a characteristic disease when you get exposed to a particular type of virus. When we talk about viruses like this one, there are certain types of viruses that are animal born and this is the case here. So, when viruses jump from animals to humans there’s an adjustment period and it usually doesn’t go very well especially for the human because the virus is not adjusted to this new home and so there can be a lot of severe clinical features that are associated with that adjustment period. It can involve a very aggressive immune response, which seems to be a part of what’s happening in some of the severe cases of COVID-19. So, it does become important to think about where viruses like COVID-19 come from because it begins to give us some sense of a picture for how severe infectious agents can be and what we can begin to do to try to manage it. And we don’t understand where the disease comes from it becomes very difficult to manage from a public health perspective.

COVID-19 Why it Matters Series, Part 2: Two main types of viruses

Video Transcript – Two main types of viruses:

Hi Brian Merkel, Immunologist at UW-Green Bay and Why does COVID-19 Matter to You. There are two main types of viruses and this becomes critically important here. There are DNA viruses and there are RNA viruses. DNA viruses include viruses like the chickenpox virus and smallpox virus. DNA viruses tend to be very stable genetically and often times what that means that what that translates into, clinically handling the virus in terms of public health they tend to be a little bit easier to manage.

RNA viruses are genetically unstable. A couple of examples the HIV virus, influenza virus and of course, the coronavirus that’s causing COVID-19 is an RNA virus. And the reason why we need to care about that and understand that is because that begins to help us understand why developing vaccines can be a challenge and why developing therapeutics, drugs in other words can be difficult as well.

COVID-19 Testing savety monitor watching each swab to ensure no contamination

UW-Green Bay graduate student helps build COVID-19 drive-thru testing facility for rural Kentucky

Jennie Morehead says she uses the information she learns at the University of Wisconsin-Green Bay every day, even when she’s building a COVID-19 test site. She is currently a student in the Master of Science in Health and Wellness Management program.

Jennie Morehead
Jennie Morehead
Jennie Morehead wearing a face mask
Jennie Morehead with face mask

Morehead, who lives in Paducah, Kentucky, was working as the executive director of wellness at HealthWorks Medical, LLC when COVID-19 hit. With the pandemic, she wasn’t able to provide that in-person patient care anymore. But when an anonymous donor offered to pay for 1,000 test kits and processing, her company jumped at the chance to be able to provide that service to their community.

Using a church parking lot and outbuilding breezeway, a donated trailer from Fishing League Worldwide (FLW), and $250,000 from their anonymous donor, Morehead and members of a community wide taskforce were able to build the facility in a couple of days, she said. The effort was led by Morehead’s boss, Kyle Turnbo, MD, FAOCM, MPH, MRO.

The testing facility used the breezeway to house the actual testing process. The donor paid for the breezeway to be enclosed by a local contractor, complete with two automatic garage doors, for patients to enter and exit while staying in their vehicle. The FLW fishing trailer with a stage and office allowed staff to safely collect patient data prior to testing.

“When our owner, Dr. (J. Kyle) Turnbo, got that call, he said, ‘Well, we’ll just build our own site,’” she said. “And he made a community task force of our local Baptist hospital and our local Mercy hospital and then he said, ‘Look, I’ve got the tests. We’ve got the staff. We’ll be happy to run it if you all will help us build a site. That way the patients can stay out of the hospital, they can stay out of the doctors’ offices and we test them, and any physician that wanted to order a test could do that and it’s free.’”

Prior to working in corporate wellness, Morehead worked in safety engineering, so she called her construction contacts. Her husband, a retired professional fisherman, called his contacts with the FLW. Using the parking lot and annex building of a local church, they were able to create the testing site in three days.

“So a car can drive in and we shut the door behind them and they can be tested out of the wind out of the elements that we don’t have to worry about cross-contaminating,” she said. Having the testing happen inside also helps with HIPAA regulations, she said.

Morehead said she had just started her studies at UW-Green Bay when the outbreak started, but that she uses what she learns almost daily.

“When I started looking at what the topics were and what the classes were that were offered at the University, it was something I could see practicality in each of those classes that could I could immediately apply back into our work which is what I’m doing now,” she said. “You know, every time I take a class I’m like ‘Oh! I wish I’d known that before I did that program or I wish I’d know that before we developed this.’”

In addition, she said, her professors were great to work with as she managed working and studying at the same time.

“My professors, all of them have been more than kind because I started on March the 10th. And everything went crazy on March 11th. And they’ve been really nice to work with because you can only do so much in the day, and I appreciate their willingness to work with me on when assignments are due.

“I chose UW-Green Bay because I wanted to have an academic degree in wellness as our corporate wellness division is bidding wellness program work on a national platform. We service the majority of the national river industry and now national companies that have locations all over the United States. My first career was in heavy industrial construction occupational safety and health engineering. When bidding work nationally, my CV is often requested by potential clients, and I wanted my academic background to show that I am more than qualified to lead my team in corporate wellness while drawing from my experience as a safety and health engineer. UW-Green Bay was the only school I could find that seemed to offer wellness classes that I could transpose into the non-academic world almost immediately.”

So far, the drive-thru test site has tested more than 930 residents from Kentucky, Tennessee, Missouri and Illinois, she said. All of those tested have been ordered to get tests from their doctors. Now that the free tests are almost gone, the task force will enter phase two of the testing program, closing down and cleaning up the drive-thru testing site, and opening up another one somewhere else.

Instead of the three days it took to bring the drive through site together, the process for closing down and cleaning up the drive-thru site and opening up another testing site is expected to take a little longer – between three and four weeks, Morehead said.

Story by Liz Carey

UW-Green Bay’s New Venture Acceleration students lead the way in business idea contest

Teams reigned supreme in the Spring 2020 UW-Green Bay (virtual) Business Idea Pitch Contest, recently. A team of four Business Administration majors from the UWGB New Venture Acceleration studio accelerator class took first place in the Spring 2020 (virtual) Business Idea Contest. Their business idea, Caps Off (pictured), is a better way to recycle plastic by using a smart vending machine and a rewards system.

Each semester for the past three years, UW-Green Bay has held business idea pitch contests on its campuses. The contest is open to all UW-Green Bay students of all majors. Dental City provided the cash prizes for this spring’s contest. Every student earning one of the top four prizes was a Business Administration major.

First place—The Caps Off team of Business Administration majors, Molly Hurrish, Kody Kohke, Cory Gruendemann and Kayla Wendland, took home the first place $500 cash prize from Dental City.

Second place—Joe Doro, Sydney Gille  and Brett Nimz, finished second and received $250. Their business idea, 3C, better Connects volunteers to Collaborate and Contribute with charities via an online avenue for completing specific social responsibility projects, community building projects and relationship creating projects.

Third place—Noah Redfearn, Emily Walczak, Brody Wiest and Maddie Yoss (Business Administration). Their business idea, Local2You, provides small business owners, inventors, crafters and artists a full-service way to get their products marketed and sold online from locally to globally.

Fourth place—and the winner of the People’s Choice Award from the cumulative votes of UW-Green Bay alumni entrepreneurs and UW-Green Bay employees—was the team of Jocie Georgeson, Valerie Ploeckelman, and Erin Reinke. They are the inventors of The Comeback CaneTM and earned $100 cash from Dental City. The Comeback CaneTM won’t fall to the ground when users drop it, preventing cane users from further injury as a result of having to pick up their canes.

Fifth place—and the winners of $50 from Dental City, was the team of Emily Barnes (Accounting), Lydia Delikat-Mitchell (Art) and Brianna Pritzl (Business Administration) with their business idea of SoapShop, a plastic-free high quality shampoo and conditioner retailer of high quality products in refillable aluminum bottles. The solution reduces single-use plastic.

For more information on UWGB’s entrepreneurship program (certificate for all majors, emphasis in the Business Administration major, contests open to all majors), please contact lecturer of entrepreneurship Ryan Kauth at or visit

In the photo from left to right: First-place prize winners, Molly Hurrish, Kody Kohke, Cory Gruendemann and Kayla Wendland.

Photo of student teaching children at Meadowbrook Elementary School in Howard, Wisconsin. The students are reading a book at the table. The teaching student is from UW-Green Bay and is finishing her student teaching before she graduates.

Video: Thank you educators! Hear from one of UW-Green Bay’s future teachers

Majriela Macedo always knew she wanted to help kids learn. She is currently completing her bachelor’s degree in Education and will be graduating in May of 2020. Majriela participated in the Phuture Phoenix Program, Zeta Omega Tau Sorority, Greek Life at UW-Green Bay, and has extensive volunteer experience in the community as a member of these organizations. Majriela hopes to teach in an elementary or middle school after graduating.

Video by Sue Pischke, Marketing and University Communication