UW-Green Bay Chair of Business Administration and Associate Prof. Amulya Gurtu (Supply Chain Management), has published an article, “A Pioneering Approach to Reducing Fuel Cost and Carbon Emissions from Transportation,” in Transportation Journal. The purpose of this article is to present a unique approach to reducing fuel cost and emissions from transportation. The approach involves analyzing the potential for savings in fuel cost, engages shippers and transporters to bring greater transparency and optimizes the choice of vehicle and route. The suggested approach has resulted in a saving of 7.5 million gallons of diesel in transportation and reduced 76,910 metric tons of CO2 emissions for Whirlpool between 2007 and 2016 in the United States. This approach leads to the saving in fuel cost and a reduction in carbon emissions. The proposed methodology offers a mutually benefiting solution to supply chain management professionals in reducing their carbon footprint from transport activities while saving in transport cost.