UWGB, UW-Extension collaboration on health degree earns marketing honors

UW-Green Bay’s academic program in Health Information Management and Technology, offered in collaboration with UW-Extension and sister campuses at Parkside and Stevens Point, is applauding Extension’s marketing department for three awards in the University Professional and Continuing Education Association’s (UPCEA) 2014 Marketing Awards competition. Among them will be a gold award in the “Website” category, as well as a silver award in the “Most Improved” category. The new joint site (for the collaborative program) has helped to increase web traffic and lead conversions by 56 percent, achieve a page-one national rank in Google organic search results for multiple keywords, increase organic search traffic by 134 percent, and increase the leads from organic traffic by 229 percent. The growing HIMT program is a degree completion program designed for students who already have some college credits or an associate degree. Read the news release.