Shopko, East Town Mall location, is now carrying Phoenix athletics apparel. Clothes are hitting the rack just in time for the annual “Shopko Night,” which takes place Tuesday, Sept. 2, and is part of the GB Week (Great Beginnings) activities for students. (Shopko Night is an outing in which school buses transport new-to-the-dorms freshmen to the nearest outlet of the Green Bay-based retailer for a fun, late-evening back-to-school shopping trip to stock their dorms rooms.) The push to get Phoenix merchandise on sale with local retailers is in part the work of UW-Green Bay’s new official licensing agent, Strategic Marketing Affiliates, and other campus partners, to gain heightened awareness of UW-Green Bay and Phoenix Athletics in the Green Bay community. Phoenix shoppers can check out the new fall lineup at Shopko on East Mason Street of, as always, at The Phoenix Bookstore on campus.
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