Snapchat Tour garners impressive results

UW-Green Bay student tour guides Ben Berndt, Elizabeth Howard and Dani LaPorte took friends of the “uwgreenbay” Snapchat account on a tour of campus via “Snapchat story” Wednesday, July 5. The Snapchat story, viewable in the app for 24 hours, included photos, video clips and text. The students worked with Jena Richter Landers (Marketing and University Communication) and Katelyn Santy (Admissions) to execute the tour. The Snapchat story tour received more than 1,000 views, with 85% of users viewing the entire story, Landers reports. Highlights included concourse system, the view from the Cofrin Library eighth floor, a call to visit campus in person and more. You can view the video of the Snapchat story.