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Family first: Sykes featured in inspiring story on NBC26

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NBC 26 ran a heartwarming story Saturday (Dec. 21) about Phoenix men’s basketball standout Keifer Sykes, and his efforts to bring his “family first” mentality to life both on and off the court in the wake of his father’s passing. James Sykes died of a heart attack the summer after Keifer’s freshman year, leaving the star guard feeling closed off and unwilling to reach out to teammates and friends. His healing process has evolved gradually as Sykes has taken on additional leadership roles, spent time with Coach Brian Wardle and learned to embrace his teammates — especially high school and Phoenix teammate Alfonzo McKinnie — as more than just players, the story says. Watch here.

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