Prof. Zhou comments on ‘fast fashion stores’

“Marketing experts say department stores like Sears are fading out. Now some are being replaced by what’s called “fast fashion” stores. Experts say fast fashion is inexpensive clothing and it keeps up with the latest trends. It is mass produced quickly and is fueled by younger generations”

“Millennials and Generation Z’s, I think they have different tastes when compared to their parents and their grandparents. They want to purchase products that are authentic, that are experiential, that reflect the most current fashion trends, and also they want to do it in an inexpensive manner, they don’t want to spend a lot of money,” said UW-Green Bay Assistant Prof. Wenkai Zhou (Business Administration/Marketing). WBAY has the story.