Faculty note: Chandna publication

UW-Green Bay Assistant Prof. Vallari Chandna (Business Administration) was recently the lead author on a publication about virtual entrepreneurship and strategy in the Journal of Business Research. Her article, “Peer-to-peer selling in online platforms: A salient business model for virtual entrepreneurship” takes a closer look at how peer-to-peer (P2P) selling platforms enable entrepreneurs to set-up virtual businesses with relative ease and a synergistic business model that relates to firm performance and satisfaction. The article can be found here.